PREDICTIVE ANALYTICS AT SCALE IN RETAIL

n the booming retail business, big data is poised in the coming years to open up huge opportunities in the way stores (both physical and online) fundamentally operate and serve customers.

Just look at the way giants of the digital age (Google, Apple, Facebook, and Amazon -GAFA) have affected the retail space already with data-first business models.

Given the incredibly small margins in retail, efficiency improvements anywhere – from tighter supply chain management to more targeted marketing campaigns – can make a big difference to a retail business of any size.

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